Colby Horton1 min[ebook] An Introduction to Data-Driven Email Strategies for AssociationsData-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
Colby Horton1 min[infographic] Moving Your Association Towards Email IndividualizationAssociations are positioned to move away from email personalization towards email individualization, driven by member data.
Colby Horton6 minZero-Party Data: A VIP Pass for Personalized Association MarketingAs the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...
Colby Horton4 minHow to Drive Engagement with Data-Driven Email CampaignsData is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.
Colby Horton5 minThe Start of Something Good: The Welcome EmailYour initial welcome email is one of the most important emails a new member will receive from your association. Done right, it’ll set the...