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Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...

Associations are positioned to move away from email personalization towards email individualization, driven by member data.

As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...

Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.

Your initial welcome email is one of the most important emails a new member will receive from your association. Done right, it’ll set the...