Colby Horton
[ebook] An Introduction to Data-Driven Email Strategies for Associations
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
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![[infographic] Moving Your Association Towards Email Individualization](https://static.wixstatic.com/media/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.jpg/v1/fill/w_1668,h_1253,fp_0.50_0.50,q_90,enc_auto/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.jpg)
Colby Horton
1 min read
[infographic] Moving Your Association Towards Email Individualization
Associations are positioned to move away from email personalization towards email individualization, driven by member data.
Colby Horton
6 min read
Zero-Party Data: A VIP Pass for Personalized Association Marketing
As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...
Colby Horton
4 min read
How to Drive Engagement with Data-Driven Email Campaigns
Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.
Colby Horton
5 min read
The Start of Something Good: The Welcome Email
Your initial welcome email is one of the most important emails a new member will receive from your association. Done right, it’ll set the...
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