Colby Horton1 min read[ebook] An Introduction to Data-Driven Email Strategies for AssociationsData-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
Colby Horton6 min readZero-Party Data: A VIP Pass for Personalized Association MarketingAs the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...