email marketing | AssociationBriefings

Colby Horton

6 min read

Keeping Email in the Mix: Association Marketing and Young Professionals

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part

Colby Horton

5 min read

6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.

Colby Horton

1 min read

[ebook] An Introduction to Data-Driven Email Strategies for Associations

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...

Colby Horton

1 min read

[infographic] Moving Your Association Towards Email Individualization

Associations are positioned to move away from email personalization towards email individualization, driven by member data.

Colby Horton

6 min read

Zero-Party Data: A VIP Pass for Personalized Association Marketing

As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...

Colby Horton

4 min read

How to Drive Engagement with Data-Driven Email Campaigns

Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.

Colby Horton

1 min read

[infographic] Tips to Increase Your Association's Open Rates

Association Briefings’ latest infographic offers a look at benchmarking data and 7 tactics to help increase your association's open rates.

Colby Horton

5 min read

The Start of Something Good: The Welcome Email

Your initial welcome email is one of the most important emails a new member will receive from your association. Done right, it’ll set the...