email newsletters | AssociationBriefings

Colby Horton

6 min read

In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.

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Colby Horton

6 min read

Keeping Email in the Mix: Association Marketing and Young Professionals

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part

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Colby Horton

5 min read

6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.

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Colby Horton

1 min read

[ebook] An Introduction to Data-Driven Email Strategies for Associations

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...

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Colby Horton

1 min read

[infographic] Moving Your Association Towards Email Individualization

Associations are positioned to move away from email personalization towards email individualization, driven by member data.

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Colby Horton

3 min read

AI: Great for Marketing. But Leave Your Member Newsletter to a Human

No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...

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