member newsletters | AssociationBriefings

Colby Horton

5 min read

6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.

Colby Horton

1 min read

[ebook] An Introduction to Data-Driven Email Strategies for Associations

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...

Colby Horton

1 min read

[infographic] Moving Your Association Towards Email Individualization

Associations are positioned to move away from email personalization towards email individualization, driven by member data.

Colby Horton

3 min read

AI: Great for Marketing. But Leave Your Member Newsletter to a Human

No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...