Colby Horton1 min read[ebook] An Introduction to Data-Driven Email Strategies for AssociationsData-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
Colby Horton1 min read[infographic] Moving Your Association Towards Email IndividualizationAssociations are positioned to move away from email personalization towards email individualization, driven by member data.
Colby Horton4 min readHow to Drive Engagement with Data-Driven Email CampaignsData is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.